Mike Rowe gets down and dirty with the tx2000z
RoleFront-End ArchitectInteraction DesignInteractive Creative DirectorPrototypingTechnical LeadVideo Director
TechnologyActionScript 3.0FlashGreen Screen
Create a campaign microsite with Mike Rowe to promote HPs tx2000z laptops. Integrate promotional content with webisodes of Mike Rowe.
- Development of site architecture.
- Project scoping and client pitches.
- Give technical direction to development partner.
- Develop reference prototypes in AS3.
- Consulting on site functionality and interaction design with ECDs, ADs, and UX Designers.
- Develop and guide the creative direction of the campaign.
- Direct Mike Rowe during his green screen work and give creative/technical guidance to the Director of Photography.
April 16, 2008