TOMS Shoes 2008 exploration
RoleBusiness DevelopmentInteraction DesignInteractive Creative DirectorTechnical Lead
Complete redesign of Blake Mycoskie's shoe brand TOMS Shoes. TOMS Shoes contained many web identities spread across several domain names. Our goal was to integrate all of TOMS online properties into a single entity in order to unify the brand and messaging.
- Assessment of online properties and interaction models.
- Creation of a unified site map to house all online properties.
- New business development, project scoping, and client pitches.
- Consulting on site functionality and interaction design with ECDs, ADs and UX Designers.
September 27, 2008