TOMS Shoes 2008 exploration

Client
Agency
Role
Technology
Summary
Complete redesign of Blake Mycoskie's shoe brand TOMS Shoes. TOMS Shoes contained many web identities spread across several domain names. Our goal was to integrate all of TOMS online properties into a single entity in order to unify the brand and messaging.
Responsibilities
- Assessment of online properties and interaction models.
- Creation of a unified site map to house all online properties.
- New business development, project scoping, and client pitches.
- Consulting on site functionality and interaction design with ECDs, ADs and UX Designers.
Date
September 27, 2008
Time
2:18 pm

Modern Amusement 2008 redesign

Client
Agency
Role
Technology
Summary
Take Modern Amusements online storefront and turn it into a brand recognition engine allowing MA to communicate with their fans and customers through social media, blogs, promotions, and interactive catalogs.
Responsibilities
- Assessment of online site capabilities.
- Creation of a unified site map of old and new features.
- New business development, project scoping, and client pitches.
Date
September 24, 2008
Time
2:14 pm

T.A.G. SF 2008 redesign

Client
Agency
Role
Technology
Summary
Take T.A.G. SFs agency offerings and integrate it with social networking capabilities, a blogging platform, a portfolio site, and a pitching tool.
Responsibilities
- Project scoping and client pitches.
- Lead a small team of developers and designers.
- Consulting on site functionality and interaction design with ECDs, ADs, and UX Designers.
- Development of site architecture.
Date
September 3, 2008
Time
2:09 pm

Boys and Girls Club of America

Client
Agency
Role
Technology
Summary
Create a campaign website to drive interest in B.G.C.A.. Highlight celebrity alumni along with everyday members.
Responsibilities
- Development of site architecture.
- New business development, project scoping and client pitches.
- Lead a small team of developers and designers.
- Consulting on site functionality and interaction design with ECDs, ADs, and UX Designers.
Date
May 28, 2008
Time
1:54 pm

N.E.R.D. Everyone Nose

Client
Agency
Role
Technology
Summary
Create a campaign website for the release of N.E.R.D.s single "Everyone Nose".
Responsibilities
- Development of site architecture.
- Project scoping and client pitches.
- Lead a small team of developers and designers.
- Consulting on site functionality and interaction design with ECDs, ADs, and UX Designers.
- AS3 coding for video player.
Date
May 16, 2008
Time
1:50 pm

T.A.G. SF 2008 website

Client
Agency
Role
Technology
Summary
Simple website design used as a placeholder until the full website was complete. The site integrated all award winning TV spots created by T.A.G..
Responsibilities
- Project scoping and client pitches.
- Lead a small team of developers and designers.
- Development of fullscreen Flash video player in AS3.
Date
April 27, 2008
Time
1:46 pm

Mike Rowe gets down and dirty with the tx2000z

Client
Agency
Role
Technology
Summary
Create a campaign microsite with Mike Rowe to promote HPs tx2000z laptops. Integrate promotional content with webisodes of Mike Rowe.
Responsibilities
- Development of site architecture.
- Project scoping and client pitches.
- Give technical direction to development partner.
- Develop reference prototypes in AS3.
- Consulting on site functionality and interaction design with ECDs, ADs, and UX Designers.
- Develop and guide the creative direction of the campaign.
- Direct Mike Rowe during his green screen work and give creative/technical guidance to the Director of Photography.
Date
April 16, 2008
Time
1:40 pm

Official MySpace profile for Zune

Client
Agency
Role
Technology
Summary
Create a web presence on MySpace to promote brand awareness for Microsoft Zune. Working closely with MySpace to create a custom profile page and breaking the mold of conventional features and design. We created the first ever branded music player for MySpace, a profile forum for user advocacy, and downloadable content.
Responsibilities
- Development of site architecture.
- New business development, project scoping and client pitches.
- Developed all custom page components using AS3.
- Consulted with MySpace developers on implementation and integration.
- Development of user experience and interaction design.
- Development of strategic planning for campaign.
- Lead a team of designers with creative direction.
Date
November 27, 2007
Time
2:06 am

2007 Volkswagen website redesign

Client
Agency
Role
Technology
Responsibilities
- JSFL tools development for optimizing PNGs
- Custom DHTML/JavaScript drop menus (vw buzz & maintenance schedules)
- Site-wide CSS template structure for Flash and hybrid Flash/HTML pages
- ExternalInterface communication between Flash and JavaScript
- Site-wide W3C Standards compliance
- Dynamic OOP Flash video application - for all car models (Jetta Films)
- Creation of cross-browser fix for displaying transparent PNGs in IE, Firefox, and Safari (PNGPong)
- Site structure and naming conventions
- VW micro-site integration into global Flash application (Gypsy Cab Project, Jetta Report, & GTI Fast Tuning)
- Skinning JSP pages (newsroom)
- Global DHTML/JavaScript navigation, mirrors Flash navigation look & feel (Customer Service, Service Center, & etc...)
Date
April 16, 2007
Time
3:11 am